Digital Marketing
About the module
Digital Marketing is a module that combines many areas: new media, online marketing, technologies, PR and e-PR as well as managing relations with contemporary clients. The module has been prepared for people who want to use marketing automation tools and build and implement effective business strategies.
Digital Marketing combines many aspects of e-marketing and branding on the web that are and will be popular around the world. You will learn how to acquire and analyze data, sell a brand online, explore the market, use the latest tools for online marketing. You will learn about strategic planning in e-marketing, we will prepare you for the Google Ads and Analytics certificate, and you will receive a certificate confirming your knowledge in the field of marketing automation.
Module coordinator:
Your education path
In order to obtain a BA diploma you need at least 184 ECTS.
In your first year you take obligatory courses and later, starting with the third semester (that is your second year), you choose what you want to study. How? It is easy. Choose at least one module (formerly called a specialty) which is most interesting for you and then continue along the chosen path till the end of your studies. If you wish, you can take next modules or individual subjects- including those from other fields of study. All modules you complete will be visible on your diploma.
134 ECTS
Obligatory courses25 ECTS
Module:Digital Marketing
25 ECTS
Other modules or elective coursesCourses included in the Module
Your education path
What options do you have next?You can choose the recommended module.
You can choose a module from the list those that, in our opinion, will suit you best.
You can choose other modules, including those from the other study programs.
You can choose particular additional subjects, one module is enough to get a degree.
Katarzyna Gibek, M. A.
15 years of experience in e-marketing. A psychologist and a consultant for many companies
Module coordinator recommendation
It is the perfect choice for you if you want to be able to prepare a promotional campaign using modern media, create effective strategies for technologically advanced products, work in an international environment, be able to design and carry out market research and easily analyze the acquired data. You will be ready to work as: marketing automation specialist, CRM specialist, internet sales specialist.
