Advertising and Social Media - College of Economics and Computer Science

Advertising and Social Media

Reklama i social media

About the module

The module is addressed to people interested in marketing, social media, PR, e PR, blogging and those who want to implement communication strategies in companies successfully. Created in cooperation with experts setting industry trends.

You will learn how to build a communication strategy, manage a community on the Web, design and implement effective marketing campaigns on the Internet. You will learn the basics of website positioning (SEO) and search engine marketing (SEM), learn how to obtain, analyze and interpret data, as well as monitor social media activities.

Module coordinator:

Brave New

Your education path

In order to obtain a BA diploma you need at least 184 ECTS.

In your first year you take obligatory courses and later, starting with the third semester (that is your second year), you choose what you want to study. How? It is easy. Choose at least one module (formerly called a specialty) which is most interesting for you and then continue along  the chosen path till the end of your studies. If you wish, you can take next modules or individual subjects- including those from other fields of study. All modules you complete will be visible on your diploma.

134 ECTS

Obligatory courses


Advertising and Social Media


Other modules or elective courses

Courses included in the Module

Social media and video Marketing
You will learn how to use social media to reach customers and influence their market behavior. You will get to know tools and methods used in social media advertising. You will learn how to engage users, and how to target specific markets.
Analytics and Tools in e- Marketing
You will learn the basic tools used in e-marketing. You will learn how to create reports and collect data. You will learn to choose the right tools for specific activities.
SEO and SEM advertising
You will learn what SEO and SEM advertising are, learn the differences and the latest trends used in e-Marketing. You will learn to create an SEO and SEM campaign. We will explain the meaning of meta tags, Google algorithms, optimization, content marketing, link building and others.
You will learn what Internet marketing is. You will get to know its history, all e-marketing sources and the latest trends. You will learn how the best companies create their campaigns and what digital sources they use. You will learn how to implement e-marketing operations.
The course integrates in a practical context all the knowledge and skills provided by expert courses within the selected module. As part of the project, you will create your own “real” project to prove that you have acquired expert knowledge and skills related to this module.

Your education path

What options do you have next?

You can choose the recommended module.

You can choose a module from the list those that, in our opinion, will suit you best.

You can choose other modules, including those from the other study programs.

You can choose particular additional subjects, one module is enough to get a degree.

Consider the following options:
Digital Marketing 1
High-Tech Marketing

Digital Marketing Specialist for Innovative Products

Digital Marketing 1
Sales Management

E-commerce specialist

Digital Marketing 1
Digital marketing 2

Digital Marketing Specialist

We strongly recommend you choose the Digital Marketing 2 module after you complete the Digital Marketing 1 module. By selecting this option, you can be sure that your schedule won't include classes conducted at the same time. In another way, you may need to attend classes with different groups to avoid overlaps.

Katarzyna Gibek

Katarzyna Gibek, M. A.

15 years of experience in e-marketing. A psychologist and a consultant for many companies.

Module coordinator recommendation

The module is addressed to people interested in working in contemporary e-media. You will learn in a practical way how to create professional advertising content for social media. You will learn how to build and develop online communication strategies. You will learn how to use social media to effectively promote companies, brands, political parties, public institutions or NGOs.

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