Advertising and Social Media
About the module
The module is addressed to people interested in marketing, social media, PR, e PR, blogging and those who want to implement communication strategies in companies successfully. Created in cooperation with experts setting industry trends.
You will learn how to build a communication strategy, manage a community on the Web, design and implement effective marketing campaigns on the Internet. You will learn the basics of website positioning (SEO) and search engine marketing (SEM), learn how to obtain, analyze and interpret data, as well as monitor social media activities.
Module coordinator:
Your education path
In order to obtain a BA diploma you need at least 184 ECTS.
In your first year you take obligatory courses and later, starting with the third semester (that is your second year), you choose what you want to study. How? It is easy. Choose at least one module (formerly called a specialty) which is most interesting for you and then continue along the chosen path till the end of your studies. If you wish, you can take next modules or individual subjects- including those from other fields of study. All modules you complete will be visible on your diploma.
134 ECTS
Obligatory courses25 ECTS
Module:Advertising and Social Media
25 ECTS
Other modules or elective coursesCourses included in the Module
Your education path
What options do you have next?You can choose the recommended module.
You can choose a module from the list those that, in our opinion, will suit you best.
You can choose other modules, including those from the other study programs.
You can choose particular additional subjects, one module is enough to get a degree.
Katarzyna Gibek, M. A.
15 years of experience in e-marketing. A psychologist and a consultant for many companies.
Module coordinator recommendation
The module is addressed to people interested in working in contemporary e-media. You will learn in a practical way how to create professional advertising content for social media. You will learn how to build and develop online communication strategies. You will learn how to use social media to effectively promote companies, brands, political parties, public institutions or NGOs.
