About the module
The HI-TECH marketing module is addressed to people seriously considering a career in professional marketing and wanting to learn advanced tools in marketing management. As part of this module, students learn about the specifics of Hi-TECH product marketing and global market operations. They will learn an integrated approach to marketing communication and work with advanced marketing technologies used for communication and customer relations.
It’s the perfect choice for students who want to be able to prepare a promotional campaign using modern media, create effective strategies for technologically advanced products and work in an international environment.
Your education path
In order to obtain a BA diploma you need at least 184 ECTS.
In your first year you take obligatory courses and later, starting with the third semester (that is your second year), you choose what you want to study. How? It is easy: you choose at least one module (formerly called a specialty) which is most interesting for you and then continue along the chosen path till the end of your studies. If you wish, you can take next modules or individual subjects- including those from other fields of study. All modules you complete will be visible on your diploma.
134 ECTSObligatory courses
25 ECTSOther modules or elective courses
Courses included in the Module
Your education pathWhat options do you have next?
You can choose the recommended module.
You can choose a module from the list those that, in our opinion, will suit you best.
You can choose other modules, including those from the other study programs.
You can choose particular additional subjects, one module is enough to get a degree.
Przemysław Stach Ph.D.
Ph.D. in management sciences (Cracow University of Economics), Management Consultant with Factor Consulting.
Module coordinator recommendation
Marketing is more important today than ever before. How can you break through the multitude of products and services with your offer? How to understand customer motivations? What to do to delight the customer and keep him for longer? Take the challenge and gain marketing knowledge. Become an expert in managing the hearts and minds of buyers.