DESCRIPTION OF SPECIALTY
Studies in this specialty prepare for work as a marketing specialist, in particular Internet marketing. Graduates obtain practical competences in the area of relationship marketing, content marketing, PR, advertising and e-promotion. They can support any company in promotion, work in interactive agencies and media houses. The advantage of the studies is their practicality. They are run by specialized teaching staff and practitioners with experience in various positions in the Internet industry. Most of the classes have the character of workshops or seminars, creative sessions and case studies. The curriculum was built in consultation with employers so it meets their needs.
WHAT YOU WILL KNOW
- You will learn what traditional and internet marketing is.
- You will learn how to identify customer needs and adapt the product (service) to their needs.
- You will know how to generate effective content, how to choose tools for the target group.
- In particular, you will learn about Internet marketing, advertising and PR.
- You will learn to formulate strategies in the field of internet marketing, plan and implement e-advertising campaigns and examine their effectiveness.
- You will learn how to effectively promote your own company on the web.
- You will learn about various internet marketing tools, including Google Analytics, Google AdWords, Brand 24, Sentione,
- Sotrender, Word Press, and others.
- The acquired knowledge also gives you preparation for Google exams: Google Analytics Individual Qualification and Google AdWords
THE MOST IMPORTANT SUBJECTS AND TECHNOLOGIES:
- Marketing research
- Rules for creating ads
- Modern internet marketing tools
- Social media (social media)
- Sales psychology
- Public relations and image management
Recommended subjects to choose from:
- Mobile Marketing
- Ad strategy
- Strategies and sales techniques
- Strategic marketing
- Customer relationship management
- Self-presentation and personal effectiveness
- Entrepreneurship and innovation – managerial skills workshops
Jeśli wciąż się zastanawiasz, czy warto studiować marketing – ten film jest dla Ciebie! ???? Przekona Cię nasz nowy wykładowca – Rahim Blak – CEO click community, click apps i edrone. #ToBędzieDobryKierunek #ToBędąDobreWykłady
Publiée par Wyższa Szkoła Ekonomii i Informatyki sur Jeudi 6 juillet 2017
YOUR EDUCATIONAL PATH
The study plans include the implementation of subjects of primary and secondary education, which will provide knowledge about management and help understand the laws governing the market (such as: management fundamentals, fundamentals of economics, finance, legal bases). This stage will allow you to decide in which direction to continue to educate. Then you undergo a specialist training which will prepare you for a specific profession.
POSITIONS YOU CAN APPLY FOR:
- Marketing and PR Specialist
- Internet marketing specialist
- An employee of advertising and PR agencies
- Website owner
- Owner of an online store
- Internet communication expert
- Internal communication and PR Specialist
- Social Media Specialist
- 1 voucher per term for Microsoft exams (MOS or MTA) – market value of the package PLN 1,300. You have the chance to get certificates of knowledge of such programs as: Word, Excel, Access, Powerpoint.
- Training and 1 Dynamics 365 for exam voucher
- Project management training conducted in the form of implementation of a real project based on the „Exempt from Theory” platform designed by the Social Wolves Foundation, ending in obtaining the PMF certificate or (Project Management Fundamentals or Marketing Management Principles). See more: https://zwolnienizteorii.pl/
- Training „Social Media Ninja” – after which you will receive a certificate of course completion issued by a training company.
- Participation in practical training on marketing conducted by marketing specialists from WSEI partner companies (such as: Rahim Blak CEO of Click Community Agency, Krzysztof Kobylarz, Marketing Director at VENEO Agency)
- 1 Google Analytics Individual Qualification voucher – market value PLN 200.
- 1 Google AdWords Certified Individual exam voucher – market value PLN 200
- By completing training and gaining certificates during your studies – you save time.
First year of study: PLN 2,400 / semester (or PLN 500 paid in five installments)
Second and third year of studies: PLN 2,800 / semester (or 590 PLN paid in five installments)
Our lecturers are mainly specialists from the following companies
Partner of the Faculty of Management