Slide background
Najlepsza uczelnia w Małopolsce
w rankingu pracodawców WPROST
Slide background
Studia nawet w 1,5 roku
Slide background
Kompetencje potwierdzone certyfikatami
Slide background
Akademia technologii Microsoft
Slide background
Kształcimy praktycznie
specjalnosc-gry

M@RKETING AND WEB ADVERTISING

FIELD OF STUDY: MANAGEMENT

Studies in this specialization prepare to work as a marketing specialist, especially Internet marketing. The graduates obtain practical qualifications within the field of relations marketing, content marketing, PR, advertising and e-promotion. They are capable of serving any company in terms of promotions, work at interactive agencies and media houses.

The asset of this course is its practicality. It is led by a specialized academic staff and practitioners with experience on a variety of positions in the field of the Internet. Most of the activities have the nature of workshops or seminars, creative sessions and case study analyses.

The curriculum of the course was created through consultation with employers and it is adequate to their needs.

WHAT YOU WILL LEARN

  • you will get to know what traditional and Internet marketing is
  • you will learn how to research the customer needs and adapt a product (a service) to them
  • you will know how to produce effective content, how to select the tools for the target group
  • you will get to know Internet marketing, advertising and PR in depth
  • you will learn how to devise strategies within the field of Internet marketing, plan and realize e-advertising campaigns and examine their efficiency
  • you will learn how to effectively promote your own company online
  • you will get to know various tools of Internet marketing: Google Analytics, Brand 24, Google AdWords, Word Press and other
  • acquired knowledge also provides a preparation to Google exams: Google Analytics Individual Qualification, Google AdWords

THE MOST IMPORTANT SUBJECTS:

  • Marketing
  • Marketing research
  • Sales psychology
  • Content marketing
  • Modern tools of Internet marketing
  • Social media
  • Public relations and media
  • Methods and techniques in advertising
  • Communication in an intercultural team

POSITIONS ON WHICH YOU WILL FIND A JOB

  • Marketing and PR specialist
  • Internet marketing specialist
  • Advertising and PR agency employee
  • Website service owner
  • Online shop owner
  • Internet communication expert
  • Internal communication and PR specialist
  • Social media specialist